'' reviewing and analyzing four articles contained in the book Essay

'' reviewing and analyzing four articles contained in the book Campaigns on the Cutting Edge book by Semiatin - Essay Example In essence, different platforms have been realized in terms of campaigns due to the increased adoption of the emerging technologies. Direct interaction between candidates and voters has increased (Semiatin 29). Candidates nowadays reach out to voters though their social media accounts or even those of their campaign teams. This type of interaction has made the voter feel involved in campaign even though they might not be physical present at the campaigns. Campaign management has been widely facilitated and enhanced through technology. Through modern ways of communication which are cheap, fast, efficient and convenient. A candidate in a different region can be able to coordinate with campaign team in separate regions. Through email, Skype, fast mobile communication and other forms, coordination is easier and efficient (Semiatin 67). It is worth noting that interaction among human beings has been facilitated through the use of technology. Coordination can be done remotely without neces sarily being there in person. To some extent, this has resulted to the minimization of resources that could be incurred in terms of transport and food. What is more, this has enabled carrying out activities simultaneously in a wider region, saving time, money and enhancing campaigning. By avoiding unnecessary movements during campaigns, the campaign affair has consequently become cheap and efficient. All this thanks to new technological developments around the world. Mobility has also been enhanced by technology. Increased movement within short duration of time has enabled campaign teams to cover wider regions and in that case attaining their set goals and objectives accordingly. Use of transport systems like the electric trains and air transport has enabled campaign teams cover wider areas and be able to change locations within the same day which would previously be cumbersome and tedious if not possible. Mobility has greatly helped utilize the limited time to the maximum. Saving s ome considerable amount of time means enough time for brainstorming on the next strategic moves and reducing pressure on the campaign times especially when deadlines and time becomes a constraint. Evolution from party driven to candidate and voter driven campaigns has been achieved greatly through technology. it is worth noting that emerging technology is nearly touching every aspect of life and in that case facilitating means through which other activities are carried out accordingly. Possibility of accessing a wider voter region simply through television is now enabled. Social media sites like Twitter and Facebook have not been left behind either. Initially campaigns would involve tedious ground coverage through campaign caravans or even numerous expensive flights especially when accessing remote regions. Evolution of cable TV with the easy and cheap accessibility has made it possible and enabled the wider population to only sit at the comfort of their homes and be able to get eve ry single bit of information about campaigns without necessarily attending rallies, leading to easier and more convenient ways of voter mobilization (Semiatin 81). Through embracing of modern digital ways of relaying news and information for example though visual and print media, campaigns have never been this efficient. In other words, the implementation of technology in campaigns has played a great part in determining how different activities are performed. Through