No title page not yet Essay Example | Topics and Well Written Essays - 500 words

No title page not yet - Essay Example This advertisement makes attempts to persuade the viewer through its tone and inclusion of statistics. This advertisement is effective because of the tone displayed. The male narrator speaks with a positive and upbeat tone of voice, creating the illusion that he would be interested in a woman who uses this product. From his voice, it is likely that he is in his mid to late 20’s and is a man that every young woman aspires for. When introducing the product, the narrator uses such words as â€Å"ultra† and â€Å"formula.† The use of these words is designed to appeal to up-market women who have an education and perhaps earn significantly more than the average woman. By adding the word â€Å"formula† in there, it seems as thought the company has tested the product multiple times before settling on the one eventually introduced to the market. Words like â€Å"ultra† attempt to accentuate the word â€Å"lengthening,† which is the main purpose of the whole advertisement. Another reason why this advertisement is so convincing is through its use of statistics. The narrator claims that â€Å"lashes look up to 80% longer.† This would be appealing for any woman who felt that their lashes were too short. Also, included along the bottom of the screen is a claim that 93% of women agree that this product works. This once again tries to convey a message to the viewer that the product is trustworthy because it is accepted among everyday regular women. The narrator finally mentions that â€Å"9 out of 10 agree that lashes look remarkably long† through the use of this product. While this may seem convincing to a viewer who does not know the background of these claims, these figures needs more justification. For instance, of the 93% of women who agree that this product is beneficial, who were the 41 women surveyed? Are they qualified to give an opinion on the topic? Of course, in a 30-second advertisement it is impossible to accurately verify

Violence Depected in the media :: essays research papers

Violence Depicted In the Media There is endless controversy today concerning society being highly affected by media programs displaying violence. The National Association for the Education of Young Children (NAEYC) reports that violence in the media has increased since 1980 and continues to increase. Thousands of studies have pointed to a relationship between media violence and real life crime. Years of research show that exposure to media violence causes children to behave more aggressively, both immediately and in their adult years. This â€Å"aggressiveness† has lead violent acts in the past. These events could have been avoided if violence was not viewed on television. The Charter of Rights and Freedoms guarantees â€Å"the freedom of the press and other media of communication† under Fundamental Freedoms. In other words, it is considered justified to portrait violence in the media and allow it to have an affect on society. Aggression is not the only issue involved. Statistics show that children w ho spend more time watching violent TV programming are rated more poorly by their teachers, rated more poorly by their peers, and have few problem solving skills. Media professionals believe that television has no effects rather than those intended. They conclude that television does not lead to aggressive behavior. A study done by Feshback in 1971 suggested that watching television actually decreases the amount of aggression in the viewer. They believe that history has shown us that violence issues will not influence a child’s mind. Society cannot continue to allow our future generations to be exposed to violence portrayed in the media today. The Canadian government should set limitations to the amount of violence depicted on television. Fundamental freedoms, concerning the freedom of speech among the media, should limit the violence portrayed. The need for change and action regarding this matter would change the generations to come. By no longer running violent programs for children, it enables society to progress in a peaceful, non-violent atmosphere. Allowing the violence on television to continue would be killing the world. The violence today depicted on television has already affected our country. If these violent programs continue to run, the world will soon be in chaos. As a result of television violence, people have died and crimes have been commited. In Nevada, one teen-aged boy was killed and two others seriously injured while lying down along the centerline of a highway. The boys admitted that they were imitating a scene from the Touchstone movie, â€Å"The Program†. Violence Depected in the media :: essays research papers Violence Depicted In the Media There is endless controversy today concerning society being highly affected by media programs displaying violence. The National Association for the Education of Young Children (NAEYC) reports that violence in the media has increased since 1980 and continues to increase. Thousands of studies have pointed to a relationship between media violence and real life crime. Years of research show that exposure to media violence causes children to behave more aggressively, both immediately and in their adult years. This â€Å"aggressiveness† has lead violent acts in the past. These events could have been avoided if violence was not viewed on television. The Charter of Rights and Freedoms guarantees â€Å"the freedom of the press and other media of communication† under Fundamental Freedoms. In other words, it is considered justified to portrait violence in the media and allow it to have an affect on society. Aggression is not the only issue involved. Statistics show that children w ho spend more time watching violent TV programming are rated more poorly by their teachers, rated more poorly by their peers, and have few problem solving skills. Media professionals believe that television has no effects rather than those intended. They conclude that television does not lead to aggressive behavior. A study done by Feshback in 1971 suggested that watching television actually decreases the amount of aggression in the viewer. They believe that history has shown us that violence issues will not influence a child’s mind. Society cannot continue to allow our future generations to be exposed to violence portrayed in the media today. The Canadian government should set limitations to the amount of violence depicted on television. Fundamental freedoms, concerning the freedom of speech among the media, should limit the violence portrayed. The need for change and action regarding this matter would change the generations to come. By no longer running violent programs for children, it enables society to progress in a peaceful, non-violent atmosphere. Allowing the violence on television to continue would be killing the world. The violence today depicted on television has already affected our country. If these violent programs continue to run, the world will soon be in chaos. As a result of television violence, people have died and crimes have been commited. In Nevada, one teen-aged boy was killed and two others seriously injured while lying down along the centerline of a highway. The boys admitted that they were imitating a scene from the Touchstone movie, â€Å"The Program†.

Prison Gangs Essay

United States of America, what a beautiful place to live where great opportunities lie ahead of you and the American dream is right around the corner. Although United States of America is one of the most valued countries in the world with booming economy and intelligence, we face problems of our own such as homicides, terrorism, immigration, politics and etc. One of the biggest problems that we face today is prison gangs. It is very important to know and to learn about prison gangs because prison gangs will gain a stronger hold in communities if communities do not structure intervention to include more than law enforcement suppression. If that happens, street gangs may become better structured and drug gangs may become more powerful forces in the community (Fleisher & Decker, 2001). The purpose of this research paper is to knowledge the reader about the importance of prison gangs, overview of their organization & activities and finally contributes solutions to rising problem. We often question ourselves, what is a prison gang? And how do they differ from the street gangs? Lyman (1989) defines that, prison gang is an organization which operates within the prison system as a self-perpetuating criminally oriented entity, consisting of a select group of inmates who have established an organized chain of commands and are governed by an established code of conduct. Street level gangs honor and respect highly of the prison gang members and wishes to become a member of a prison gang one day. Prison gangs influences and carries a great power over the street level gangs. Prison gangs are also known as the â€Å"bad of the bad† to the street level gang members. The almighty, organized and professional prison gangs reign over the street gangs and on our society today and it is becoming a devastating problem. It has been estimated that, there are two million men and women serving prison terms in America (Fleisher & Decker, 2001). That is more than eighty percent of the population in city of Los Angeles. Criminologists argue that the criminals often do not have the power to control the destructive forces in their environment, which created their disabilities. Which defines that many criminals are victims of family abuse and neglect, school disciplinary practices that expelled them before they had sufficient education to pursue a career, and impoverished neighborhoods well outside the opportunity networks in the dominant community (Fleisher & Decker, 2001). It is depressing to admit the fact that the community and their families may have created these law breakers, but however, few members of the prisoners became high risk organizations in our society and has become one of the biggest problems today. Although the researchers have stated that â€Å"it was very difficult to obtain the data on the number of prison gangs and information about the prison gang,† through persistent and careful observation, a core-important information of the biggest prison gangs were able to be gathered. The prison inmates form groups and organizations based on their need for identity, belongings, personal interests and race. Fleisher and Decker (2001) stated that the first known American prison gang was the Gypsy Jokers formed in the 1950s in Washington state prisons and the first prison gang with nationwide ties was the Mexican Mafia in 1957. The Mexican Mafia prison gang started at the Deuel Vocational Center in Tracy, California and it was California’s first prison gang. The Mexican Mafia also known as the â€Å"La Eme,† was originally found by 13 inmates who were active Latino street gang members previously from different neighborhoods in the Los Angeles Area. The Mexican Mafia was born in order to protect themselves from other gang members, hostile inmates and prison staffs (Valdez, 2009). The Mexican Mafia gang eventually grew to be one of the biggest prison gang organization and focuses on criminal activities including drug trafficking and wars with other prison gangs. In order to become a member of the Mexican Mafia prison gang, one must have a sponsoring member and undergo a blood oath to prove his loyalty to the gang. The members of the Mexican Mafia frequently had tattoos on their right hands with the word â€Å"Eme,† and an eagle holding a snake in its mouth, symbolizing their organization. The Aryan Brotherhood of the Texas was the white supremacist group in California. These prison gang members opposed racial threat of African Americans and Hispanic inmates and countered the organization and activities of the Black and Hispanic gangs. The Aryan Brotherhood simply neglected Black and Hispanic inmates, desired the power to rule the prison system and was involved in drug trafficking. In order to join the Aryan Brotherhood, one must commit â€Å"making one’s bones,† requiring taking a life of someone. The Aryan Brotherhood followed one simple rule, â€Å"Blood in, blood out,† defining that the only non-violent out of the organization is by natural death. The Aryan Brotherhood gang members often had tattoos of a cloverleaf, swastika, lightning bolts and/or the letters â€Å"AB† on their bodies. The Black Guerilla Family became one of the most politically charged revolutionary gangs in history. The Black Guerilla Family is an organized prison gang established by George Lester Jackson, a leader of Black Panther who united with the Black Liberation Army (BLA), Symbionese Liberation Army (SLA), and the Weatherman Underground Organization to create a powerful organization of the history. The Black Guerilla were feared by many of the prison guards due to their demonic presence and continued to remain in control until today. Tattoos such as the â€Å"prison watchtower surrounded by a dragon with a quarter moon depicted in its body,† and â€Å"silhouette of a rifle with a sword lying over it to form an X,† symbolized The Black Guerilla Family. The famous, almighty and traditional Los Angeles street gangs, also known as the Crips and Bloods are also found in prison systems today. Valdez (2009) examines that the two gangs, Crips and Bloods may war with each other while on the street, but however, there seems to be a truce and alliance between these groups inside the prison system and the probable reason for that is for their protection from the existing prison gangs. As these members in prison joined together, they insured protection and guide amongst themselves. In West Coast prisons, the Crips formed the consolidated Crip organization and the Bloods found the United Blood nation (Valdez, 2009). As most of criminologists already know that the prison gangs dominate the drug business and drug trafficking, many researchers have argued that the most prison violence are due to the prison gangs. Motivated by a desire to make money and be at the top of an institution’s inmate power structure, prison gangs exploit the inherent weakness resulting from overcrowded, understaffed mega-prisons such as correctional staffer’s inability to watch these activities of the inmates every moment of each day, every moment of each hours to month after month (Fleisher & Decker, 2001). Although I have not mentioned many other prison gangs and organizations, prison gangs continue to increase in numbers and it is continuing to become a big problem in our society. After all, prisons are institutions supported by millions of taxes in order to rehabilitate these criminals into a better person and keep them out of trouble, but unfortunately, prison system is where many street gang members learn the secrets of becoming highly professional criminals. Fleisher and Decker (2001) states that collaboration between correctional agencies and university researchers is a key to creating strong solutions to the difficult, persistent problem posed by prison gangs. Further researches and studies in this subject are required and solution to the problem must be operationalized immediately to prevent prison gangs from gaining stronger hold in communities, become better structured, and become much more powerful forces in the community. As we all dream and hope to increase the quality of our lives, dangerous issues and problems must be solved in order to fully achieve peace in our communities.

Book Summary Essay

The book I chose to read was â€Å"When I Say No, I Feel Guilty† by Manuel J. Smith. The first thing to stand out to me in this book was it seemed a little outdated. Even though the writing style and the examples appeared to be from a different era, I was still able to see how different points were relevant today and to me personally. This title screamed my name when I was browsing the list of choices because no matter what I am saying no to, I always feel guilty. From the first moment that we can feel and translate emotions, we have been manipulated by others. We have grown up under the sense that we should feel certain ways about particular actions. We forget to a chore when we are young, we should feel guilty. We bring a bad grade home on out report card, we should be scared of getting in trouble. Many activities are labeled either good or bad and we should portray emotions to match. As a manager, you should try to keep commands or statements neutral. A neutral statement is one that doesn’t assign the label of good or bad to a behavior so the recipient will not feel manipulated. Everyday, people try to manipulate you into doing what they want by making you feel nervous, uninformed, or blameworthy. If you let them push you around you will feel frustrated, angry or depressed. When you permit others to control your actions, you renounce your sense of personal responsibility. Smith states that the first step in fixing the situation is to know that â€Å"no one can manipulate your emotions or behavior if you don’t allow it to happen. † Also, following the Bill of Assertive Rights will help lead to non-manipulative relationships in all situations. The rights are the basis for all healthy relationships and are listed as: You have the right to judge your own behavior, thoughts and emotions, and to take the responsibility for their initiation and consequences upon yourself. You have the right to offer no reasons or excuses for justifying your behavior. You have the right to judge if you are responsible for finding solutions to other people’s problems. You have the right to change your mind. You have the right to make mistakes – and be responsible for them. You have the right to say, â€Å"I don’t know†. You have the right to be independent of the goodwill of others before coping with them. You have the right to be illogical in making decisions. You have the right to say, â€Å"I don’t understand†. You have the right to say, â€Å"I don’t care†. The first right is the foundation of all of the remaining rights. When you become your own judge, you help to build a barrier against manipulation. Judgements should be based on your values and not external systems of what is right or wrong. People base their manipulative actions on the belief that you should live up to their rules. If you are accepting of this situation, you open yourself up to a limitless variety of manipulation. Criticism is a common tool people use to get someone to behave according to their standards. Reactions to criticism can be negative with anxiety, denial, and defensiveness. Learning to take criticism in a constructive manner helps to avoid manipulation. Verbal coping methods to help accept criticism effectively are fogging, negative assertion, and negative inquiry. Fogging is when you only agree to the truths in a statement and respond to what someone has specifically stated rather than what is implied. A negative assertion is statement that takes responsibility for something you have done wrong. It takes courage to make a negative assertion and say, I’m sorry. Last, using negative inquiry encourages the critic to reply assertively instead of manipulatively. This tactic is typically used to ask for additional information about a critique. There are also different types of relationships that fall into three categories, commercial, authority, and equality. Basic verbal skills used to minimize manipulation do not change as problems are handled throughout these different relationships. Commercial relationships are clearly defined with a contract. Since this type of relationship follows a defined structure an assertive verbal skill works most effectively. In an authority relationship there is one person in charge while the other is not. Authority based relationships emphasize finding compromises that grow on existing interpersonal dynamic. Both parties are equal in an equality relationship. This relationship is the most informal and tends to have everything open for discussion. Thoughtful open communication reassures people that you will not hinder their decision making, even if you may disagree. The main concept I took away from this book is, it’s my life and what happens in it is completely up to me! I will not cower when I face manipulation. My reactions to particular situations can pave the way for a disaster or a triumph. We must always be in touch with reality to promote our own well-being and happiness. We also have to accept the possibility that changing our mind is completely normal and healthy. Keeping the Assertive Bill of Rights in mind will help to stand up against manipulation and keep our dignity, self-respect, and control over our own behavior.

Carol Ann Duffy Childhood and Youth Essays

Carol Ann Duffy Childhood and Youth Essays Carol Ann Duffy Childhood and Youth Essay Carol Ann Duffy Childhood and Youth Essay Essay Topic: Carol ann Duffy Poems Literature Carol Ann Duffy has portrayed her views on childhood and youth in various ways in the three poems, Mrs Tilschers Class, Education for Leisure and Comprehensive Duffy has written about her own personal experiences but has inverted the poems to address the audience as many readers from the same decade would have experienced the same scenarios as Duffy depicts in her poems, this is particularly true in the poem Mrs Tilschers Class. In Mrs Tilschers Class Duffy presents childhood an innocent stage of a persons life where they are engrossed in this metaphorical perfect world within the classroom, away from the dangerous outside world. The child is on a journey to knowledge in the last year of primary school and becomes more experienced, and developed through this discovery. The theme of wanting something from life is carried on with Education for Leisure where a young person, most likely a teenager is desperate to be recognised, I have had enough of being ignored. The teenager wants to be noticed and have an impact at school, as presently he is going through the education system with no feeling or desire to achieve anything. In this poem childhood is presented as an isolation from the rest of society, the teenagers are driven to almost kill or carry out violence to be noticed, which tells us that this stage of their lives where difficult as they feel they have no purpose or meaning. In Education for Leisure it is clear that the teenagers education is not doing him any good, as he has not been able to find work as he is on the dole, and not working, nor has it helped him to control his boredom or frustration. I squash a fly against the window with my thumb. This is reflected in Mrs Tilschers Class where the primary school children are bored of the primary school, and are curious to know more about the world, e. g how they were born. This shows that the school system in the 20th century did not satisfy the needs of children and have led them into the world without the experience and knowledge they needed. In the poem Comprehensive Duffy presents the division between the white children and the immigrant c hildren. There is a significant difference between the attitude of the two different groups, which shows the immigrants wanting to be able to learn and do something with their lives, yet the British children are more resentful and have fewer goals and ambitions. The poem shows a sense of diversity in the school but no community spirit or emphasis on learning in place; this may be the cause of uneducated children such as the teenager in Education for Leisure who feel they are being failed by schools. The poem In Mrs Tilschers Class is autobiographical and explains Duffys own personal experiences during her time at primary school. The theme of the poem shows the development from innocence at primary school to understanding and knowledge in the wider world. This transition is also shown in the physical form of a young child to adolescence. Duffy portrays primary school as a safe haven and when the child becomes more aware of their surroundings they begin to take that metaphorical journey to knowledge however the teacher, or in the case of Carol Ann Duffy Mrs Tilscher does not help them to take that step, they must move on by themselves. Leaving primary school for the last time is like an escape that children are eager to make but which takes them from the safety of the classroom into a dangerous unknown world you ran through the gates, as the sky spilt up into a thunderstorm. A thunderstorm could metaphorically represent the threat this would poses on these innocent children who are inexperienced and not prepared for real life. As the poem progresses the child becomes more inquisitive and starts to grow up, this is reflected by the humid weather, that feverish July and the ill feeling a person feels in the hot weather, untidy hot, fractious under the heavy sexy sky is associated with the physical changes as a child goes through the stage of becoming an adolescence. This poem is similar to Comprehensive as it is set in another school, this time in a secondary school and Duffy represents the feelings of children from different cultures in separate monologues. In Comprehensive Duffy describes the segregation between different ethnic minorities within a non-selective comprehensive school. The reality of a Comprehensive school is highlighted in this poem and there is a contrast between the views of English students and those from different backgrounds. The white children are ones with less ambition in life, but have bitter resentment against the immigrant children, Whereas the other children want to seek the opportunity and wasnt to succeed and have a positive outlook, I have hope and am ambitious. Yet the reality when they arrive is very different and they realise life is not any better in the UK, than back home. Education for Leisure is a dramatic monologue and shows one youths feelings towards life. The poem describes the thoughts and feelings of this disturbed youth who feels undervalued and convinces himself that it is necessary to carry out violence so he will be noticed. The poem shows two sides to this youth, one that he is a creative genius, but the other that he believes no-one appreciates his feelings and talent. They dont appreciate my autograph. So to try and erase this lack of distinction he decides that it would be clever to kill. He connects changing somethings world with his genius, implying that he is going to kill. In terms of language features in Mrs Tilschers Class poem, Duffy uses the second person pronoun you to address the reader. The poem is about her own experience in Mrs Tilschers Class but writing in the second person she is targeting the audience an d calls upon us to share her experience. This same pronoun is again utilised in the poem Education for Leisure, in the final line where the teenager reaches out to touch our arm. Duffy has created an atmosphere of fear as it the first time in the poem that the child has contact of with a human, and as a reader Duffy is trying to show that the child has potential to harm us. The use of pronouns is essential to this poem and there is a noticeable reputation of the phrase Im going to is effective in the way that it shows the determination of the youth, and his desire to make a difference. In Comprehensive Duffy uses an interesting range of pronouns, for example when each speaker is talking about their experience they refer to the children from other backgrounds as them or they rather than their names, theyre different from us, showing they are lacking importance and are just branded as another class people also the reader does not know who they or them is so will interpret it as they wish. Many metaphors are used in the poem In Mrs Tilschers Class, particularly in the last stanza where there is an essence of time moving on and the child growing up quickly. At the beginning of the last stanza when Duffy refers to feverish July it is the child who is feverish and anxious to find out more about the world, especially how you were born. Then the reports are handed out, almost as if these are the end to primary school, an end to childhood for Carol Duffy and then the thunderstorm breaks, which is a metaphor for freedom. As the sky spilt open into a thunderstorm The newly created adolescence is now able to explore the world, with a changed attitude and perspective on life. In the beginning of the poem Duffy creates a strong image of a primary school classroom with the children tracing the route with their fingers on a map, You could travel up the blue Nile with your finger tracing the route then after an hour comes a bottle of milk which was a popular tradition in the 1960s. The window pole and the handbell are also familiar objects. The simile, The laugh of a bell swung by a running child echoes the vigorous ringing of the bell after lessons had ended. Another simile used is the classroom glowed like a sweet shop which signifies that the classroom is really where the child wants to be, as it is full of bright attractive colours and has the same qualities as a popular sweetshop. The language Duffy uses in both Comprehensive, In Mrs Tilscher class as well as Education for Leisure is basic English, to represent a childs perspective for example I see that it is good. Both poems also use natural speech in the first person, to show the direct experiences of real- life children. The language spoken in Comprehensive varies with each of the seven accounts, because each of the students is from another multi-cultural background they have a different way of speaking, for example the African girl talks very monosyllabic and simple English, similar to the Ejaz the Asian boy, suggesting that English is their second language. Wayne, who is British, speaks is again speaking in very simplistic yet with a colloquial dialect. His single word sentences show a lack of effort to communicate and his pessimistic attitude. Wayne. Fourteen. Gamers are for Kids. Finally the last Asian girl proves to speak the most fluent and well structured English with the use of vocabulary such as ambitious, this implies she is from a well educated background. So overall all the language used in the poem is different dependant on the origin of the speaker. In Education for Leisure there is a constant reference to identity, with many of the sentences beginning with the pronoun I. I am a genius and I am going to change the world. The short sentence structure gives a sense of simple declarations of what the teenager intends to carry out and gives an abrupt tone to the poem. Duffy shows the speakers lack of interest at school through Shakespeare, he thinks that Shakespeare is a foreign language and also now the fly which he kills is also in another language, or a language that he does not understand. Yet the speaker contrasts this confusion with his obnoxious attitude that he is a genius. Duffy foregrounds the world I to the front of the sentence to show the speakers motives. The speaker also uses many ordinary every day objects in a menacing way such as a bread-knife and goldfish, the emotive language is portrayed in his intention of killing in the last two sentences. In Mrs Tilschers Class is structured with two stanzas of eight lines and two stanzas of even lines. The poem has no rhyming pattern or rhythm. But is set in two very definite halves, the security of childhood in the classroom defines the first half and the great outdoors with tadpoles and the playground shows the movement to knowledge and discovering more beyond the safety of the classroom. Similar to Mrs Tilschers Class, the poem Comprehensive has not set rhythm or rhythm; it is structured in seven stanzas of different length to show a conversational structure. The poem Education for Leisure is in five stanzas, each of four lines. They do not rhyme with any specific beat or rhythm. The lines are mostly end stopped, and every stanza finishes with a full stop, which is effective as it signals a dramatic stop to each stanza, which makes the reader think about his actions. In Conclusion all three poems are different, because Mrs Tilschers Class shows the innocence of childhood but Comprehensive shows the outcome of when these primary school children develop into teenagers, and the harsh reality of a Secondary School. The message that Duffy is trying to portray is that despite the stereotypical image of teenagers who dont care about their future or have no sense of ambition there are still children from across the globe who want to succeed in their life and desperately want the opportunity to do well. This shows the segregation between the whites and those from other backgrounds. Yet in Primary School, the atmosphere is different and all children are inexperienced and are yet not aware of the wider world, therefore all children desire to seek knowledge and there is a huge divide between the willingness to learn from when a child is a young age compared to when they reach adolescence. Education for Leisure demonstrates the unhappiness of many teenagers, who feel they are not recognised, and noticed enough, driving them to violence through sheer boredom and frustration. In Comprehensive, Duffy does not show any sense of what school is about or the learning aspect of school; instead the attention is focused on the collection of diverse teenagers with their own problems. These problems affect life inside the classroom as well as outside the classroom and the less education a child receives the more troubled they will become in later life as demonstrated in Education for Leisure Overall we can learn that 20th century youth were a mixture of different backgrounds with many different outlooks on life. Compared to present day where many teenagers of different backgrounds mix freely the 20th century seemed to have a division between these various cultures, and Duffy offered a negative view of White British children by portraying them as racist, which indicates there was more violence and tension between the immigrant and the British children. Childhood and Youth can be a pleasant time for those who have the desire to do well and share the same eagerness as they do in primary school, but can also be a lonely time for those who have a powerful sense of their own importance and insignificance of others, and a greater sense of grievance that no one else notices them and they are undervalued.

How Economists Use Total Factor Productivity

How Economists Use Total Factor Productivity Conceptually, total factor productivity refers to how efficiently and intensely inputs are used in the production process.  Total factor productivity (TFP) is sometimes referred to as multi-factor productivity, and, under certain assumptions, can be thought of as a measure of level of technology or knowledge. Formula for TFP Given the macro model: Yt ZtF(Kt,Lt), Total Factor Productivity (TFP) is defined to be Yt/F(Kt,Lt) Likewise, given Yt ZtF(Kt,Lt,Et,Mt), TFP is Yt/F(Kt,Lt,Et,Mt) The Solow residual is a measure of TFP. TFP presumably changes over time. There is disagreement in the literature over the question of whether the Solow residual measures technology shocks. Efforts to change the inputs, like Kt, to adjust for utilization rate and so forth, have the effect of changing the Solow residual and thus the measure of TFP. But the idea of TFP is well defined for each model of this kind. TFP is not necessarily a measure of technology since the TFP could be a function of other things like military spending, or monetary shocks, or the political party in power. Growth in total-factor productivity (TFP) represents output growth not accounted for by the growth in inputs. - Hornstein and Krusell (1996). Effects on TFP Disease, crime, and computer viruses have small negative effects on TFP using almost any measure of K and L, although with absolutely perfect measures of K and L they might disappear. Reason: crime, disease, and computer viruses make people AT WORK less productive.

Ancestry of Oprah Winfrey

Ancestry of Oprah Winfrey Oprah Gail Winfrey was born in 1954 in rural Mississippi, the child of a love affair between Vernon Winfrey and Vernita Lee. Her parents never married, and Oprah spent much of her youth being shuttled between various relatives. From her troubled childhood, Oprah Winfrey has grown into a household name, achieving success as a talk show host, actress, producer, publisher, and activist. Tips for Reading This Family Tree First Generation: 1. Oprah Gail WINFREY was born on 29 Jan 1954 on in the small town of Kosciusko, Attala County, Mississippi to Vernon WINFREY and Vernita LEE. Shortly after her birth, her mother Vernita moved north to Milwaukee, Wisconsin, and young Oprah was left in the care of her maternal grandmother, Hattie Mae Lee. At age six, Oprah left Mississippi to join her mother in Milwaukee. After several troubling, neglected years with her mother and half-siblings, Oprah moved again at the age of 14 to join her father in Nashville, Tennessee. Second Generation (Parents): 2. Vernon WINFREY was born in 1933 in Mississippi. 3. Vernita LEE was born in 1935 in Mississippi. Vernon WINFREY and Vernita LEE were never married and their only child was Oprah Winfrey: 1 i. Oprah Gail WINFREY Third Generation (Grandparents): 4. Elmore E. WINFREY was born 12 March 1901 in Poplar Creek, Montgomery County, Michigan and died on 15 October 1988 in Kosciusko, Attala County, Mississippi 5. Beatrice WOODS was born on 18 February 1902 in Kosciusko, Attala County, Mississippi and died on 1 December 1999 in Jackson, Hinds County, Mississippi. Elmore WINFREY and Beatrice WOODS married on 10 June 1925 in Carroll County, Mississippi, and they had the following children: i. Lee W. WINFREYii. Brister WINFREYiii. Marie WINFREY2. iv. Vernon WINFREY 6. Earlist LEE was born about June 1892 in Mississippi and died in 1959 in Kosciusko, Attala County, Mississippi. 7. Hattie Mae PRESLEY was born about April 1900 in Kosciusko, Attala County, Mississippi and died on 27 Feb 1963 in Kosciusko, Attala County, Mississippi. Earlist LEE and Hattie Mae PRESLEY were married about 1918 and had the following children: i. Susie LEE was born about 1920.ii. Hal LEE was born about 1922.iii. Willis S. LEE was born about 1925.iv. Hubert LEE was born about 1928.3. v. Vernita LEE

Decidious Forest Research Paper Example | Topics and Well Written Essays - 1500 words

Decidious Forest - Research Paper Example They are also found in southwest eastern China, Japan, and Russia. Middle East coast of Paraguay and Chile have the largest areas of deciduous forests in South America (Archibold, 1995). (Picture showing location of deciduous forest around the globe) The most significant and common characteristic of these regions is that they all have seasonal changes in temperature and rainfall. The outcome of this is that the tree acquires a special shape so that they can adapt to endure these changes in the environment during the year. The mean temperature in this forest goes up to 50 degree Fahrenheit. The rainfall is also average and ranges between thirty and sixty inches in a year. With the transformation in season, the color of leaves of the deciduous forest also changes (Nagle, 2009). For example, during the month of winter, there is scarcity of water and therefore the leaves can not stay alive. Hence, the leaves start falling off from the plants. But with the advent of spring, the leaves sta rt growing back again. Some plants like evergreens retain their leaves during winter season also. They adapt to the winter and stay alive. There are several species of trees in a deciduous forest their variety depending upon the region they are located in. They generally include species like walnut, hickory, linden, sweet gum, oak, maple, beech, chestnut, and elm. The deciduous forests are further divided into five distinct zones. The Tree Stratum zone is the first zone. In this zone, one would find trees for example oak, beech, maple, chestnut hickory, and elm, basswood, linden, walnut, and sweet gum trees. The zone has a variable height that is from 60 to 100 feet. The second zone consists of sapling and small trees. As the name suggests, the trees here are young and smaller in size. The third zone is known as the shrub zone. Some of the popular shrubs found in this zone are rhododendrons, azaleas, mountain laurel, and huckleberries. The fourth zone is called the Herb zone. As the name indicates, it has very short plants like herbal plants. The fifth and final zone is called Ground zone. It consists of lichen, club mosses, and true mosses (MacMillan, 2003). The number of unlike seasons in the deciduous forests are four in all starting from spring, summer, autumn, and winter. While autumn seasons sees leaves changing their color, in the winter, the tress shed their leaves altogether. Dog Wood Leaves Fringe Leaf Ginkgo Leaves Deciduous forests can survive the extreme seasons of climatic change. They grow in those regions where you get plenty of rainfall, which is necessary for the growth of trees. The rainfall in the moderate deciduous forest is spread out around the whole year. But winter is the season of cold and therefore, everything freezes around and nothing is available to animals for feeding. Therefore, animals living in this region adapt themselves to the extreme cold winter and also hot season of summer (MacMillan, 2003). As leaves start falling in wi nter, there is not much of a cover available to the animals to save themselves from the vagaries of nature. The deciduous forests have animals whose pictures are shown below:- Black bear Fox Brown bear Animals use a special technique of adaptation by hibernating in the winter season and living off what ever is available in the other three seasons. The animals try out the plants and see if

Queensland Principles of Criminal Law Essay Example | Topics and Well Written Essays - 2500 words

Queensland Principles of Criminal Law - Essay Example The law provides that under subsection (1) (a), it is immaterial whether the offender did not intend to hurt the particular person who is killed. In the case at bar, there is a clear showing that Brain had the intention to cause injury by physical attacking Jonas and later on pushing him to the river, which is aggravated by the fact that he had personal knowledge that Brian doesn’t know how to swim and that he will die from drowning. Therefore, Brian cannot interpose the defence that he had no intention to kill Brian because from the start, he already manifested his intention to hurt and injure the victim. In the case of R v Willmot (No 2) [1985], the Supreme Court held that the judge or jury will apply their own common sense understanding of human behavior before deriving at a conclusion with regard to the intention of the accused. In the given example, a conviction of wilful or intentional murder requires proof that the accused intended to cause the death of the victim. Whil e intention is a subjective element, its determination requires impartiality, neutrality and devoid of any biases. Intent is derived from what the accused was thinking at the time of commission of the offence. In the absence of any direct evidence which is in the form of an admission in a full-blown trial, the intention of the accused will be decided upon based on the attendant circumstances of the time the offence committed. Intention on the part of Brian to kill Jonas is established by the fact when Brian and Darren designed a plan to beat Jonas and Marko, the two geeks who went out with their girlfriends. There is evident pre-meditation on the part of Brian and Darren because a plan was created and they carried it out until its full accomplishment. Brian and Darren are motivated by feelings of jealousy, resentment and evil motive that caused them to inflict grievous bodily harm on the Jonas and Marko. The physical injury inflicted by Brian on Jonas is a clear indication that he h ad the intention to cause grievous bodily harm on Jonas, which later was the cause of the death of Jonas. Thereafter, the final act of Brian of pushing him to fall off the bridge and land in the river to drown, manifests intent to kill was present on the part of Brian. Jonas informed Brian before hitting the water that he did not know how to swim. Brian saw this as an advantage as he pushed Jonas to the river so that he won’t have means to save himself because nobody was there to help him get out of the river. This final act of Brian ensured that Jonas will die by drowning. Without a doubt, malice and the intention to kill Jonas was present on the part of Brian. The evidence of guilt is strong and shown by Brian’s act of inflicting grievous bodily harm and pushing towards the river to drown. The element of malice is present when Brian pushed Jonas to the river and ensured his death because he knew that no one was there to save Jonas. In the case of Woolmington [1935] A C 462, for one to be convicted guilty beyond reasonable doubt for the crime of murder, two elements must be established: 1.) death as a result of a voluntary act of the accused; and 2.) malice on the part of the accused. Here, both of the elements are present on the part of Brian. Therefore, he should be convicted for the crime of intentional murder under Section 302(1) (a). 2. DPP should charge Darren for the crime of

Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 4

Marketing Management - Essay Example The use of English advertising in foreign countries is one that is well-studied. In Japan, for instance, the usage of English connotes sophistication and modernity, as it also does in South Asia countries like India. In India, the usage of English is used to convey sophistication and modernity, while the usage of Hindi, the lingua franca of India, is used to connote tradition and belonging. In the Hispanic population living in the United States, English advertisements is seen as not accommodating, yet is somewhat positive if the listener has linguistic insecurity. Spanish advertisements have the opposite effect they are accommodating, yet are somewhat negative for those with linguistic insecurity. Therefore, the researcher found that a mix of Spanish and English is most effective in these populations, as it mixes accommodation and respect (the Spanish part of the ad) with a positive feeling of linguistic security (the English part of the ad). The use of English in the country of Japan is becoming an increasingly popular phenomenon. The attribution of the high number of loan words in Japan dates back to the Meiji Restoration in 1868, in which Japan was transformed from feudal to a modern state by adopting Western civilization (Takashi, 1990, p. 327). There are a high number of English loan words in the Japanese language, much more so than loan words from European nations. English loan words represent 80.8% of Western loan words in Japan, with the other western loan words coming from France, Germany, Italian and Dutch (Takashi, 1990, p. 327). This is because the Japanese study English more than any other foreign language. There is some thought that the Japanese people regard English as representative of something cosmopolitan and international, and modern English words are seen as conveying sophistication and modernity, especially in they are used in advertising. (Takashi, 1990, p.

Heteronormativity Essay Example | Topics and Well Written Essays - 2000 words

Heteronormativity - Essay Example Despite the increased visibility of gay men and lesbian women, there remains no definition of family in the public consciousness that refers to same-sex couples with children. In fact, in the not too distant past, the notions of lesbian mothers/homosexual fathers or lesbian/homosexual families would have been nonexistent. This culture of heteronormativity (Gamson, 2000) dictates that a viable family consist of a heterosexual mother and a father raising children together. Heterosexuality and heterosexual forms of relating are the norm.1 All other forms of relational experience are thus viewed in contrast. For example, the descriptive term "couples" means heterosexual couples, then, there are gay and lesbian couples. Families are nuclear and headed by two heterosexual parents, then, there are gay and lesbian families. Similarly, "woman" means a heterosexual woman, then, there is the lesbian. Heteronormativity supports the dominant norm of heterosexuality by marginalizing any relational structure that defies it.2 A review of the family therapy literature bears this out; until recently the concept of the gay/lesbian family has been virtually unheard of in the family therapy field. This fact was confirmed by two research studies. Allen and Demo3 and Clark and Serovich found that the marriage and family therapy fields generally ignored gay, lesbian, and bisexual issues. For example, Clark and Serovich surveyed 17 journals published from 1975 to 1995. Of the 13,217 articles published, only 77, or 0.006% focused on gay/lesbian issues, used a gay/lesbian sample, or included sexual orientation as a variable.4 Goodrich (2003) cited the availability of only two early texts on working with lesbian couples in family therapy as an indication of the intense homophobia in the field from the 1960s to the 1990s.5 Proceeding from the above stated, heteronormativity has determined that unless the word gay is attached, marriage implies heterosexual marriage. Heterosexuality is the norm. Indeed, as Warner (1993) pointed out, "humanity and heterosexuality are synonymous."6 This notion of heterosexuality goes far beyond the institutions that marginalize and punish any relationship viewed as other. In this vein, heterosexuality is, of itself, a social and political organizing principle.7 Intrinsically linked to the structures of male dominance, heterosexuality can be viewed as a dictatorial patriarchal institution.8 Rich described this culture of compulsory heterosexuality as a powerful cluster of forces within which women have been convinced of the inevitability of both marriage and sexual orientation toward men. Thus, there have been very few attempts to explain how an individual develops a heterosexual orientation.9 Research into the development of heterosexuality is limited by the belief that it is natural and when it focuses upon homosexuality, persistently views it as deviant. Thus, implicit in discussions about sexual orientation is the notion that heterosexuality is both normal and mentally healthy, and that non-heterosexuals are abnormal and psychologically disabled.10 In direct relation to the homosexual/heterosexual categories, Rothblum (2000) pointed out that in a categorical definition of sexual orientation behavior, desire, and identity are assumed to be congruent.11 This is disputed by research.

Summary of Michelle Alexander argument relative to origin of Jim Crow Essay

Summary of Michelle Alexander argument relative to origin of Jim Crow - Essay Example As a result, they were constrained to second grade jobs and opportunities such as being slaves or performing menial jobs for the whites. It follows that the form of segregation postulated and fronted took the holistic approach such that the places where the African-Americans lived was supposed to be of lower cadre or class comparative to the other white neighborhoods. Thus, it goes without saying that the limited employment opportunities of the African-Americans limited their economic empowerment and as a result they lived in poverty. This is so due to the fact that they were set to occupy low paying jobs which implies that their economic power was greatly reduced and as a result they lived poor lives. Accordingly, the current criminal justice dispensation acts as a racial tool to discriminate and control the African-Americans if the empirical evidence and statistics is anything to go by. It is critical to note and mention that the speaker in the New Jim Crow, Michelle Alexander outlines that Blacks get arrested for equal or lesser crimes as their white counterparts. For instance, she mentions that the â€Å"blacks are arrested for non-violent often drug related offence, the vary sorts that occur with roughly equal frequency in the middle class white community or on college campuses.† Equally important is that the kind of treatment that the African-Americans are subjected to in prison is second class.

Psychology Adult & aging Development Essay Example | Topics and Well Written Essays - 500 words

Psychology Adult & aging Development - Essay Example isease process that may result from sub-optimal hormone levels, inadequate dietary protein, and other nutritional imbalances, lack of exercise, oxidative stress, and inflammation (Brink 1-4).† As a person grows older, he or she losses a percentage of muscle tone yearly. And as the individual reach the age of 75, the percentage of muscle mass is typically half of what it was during young adulthood. Muscle mass decreases because as people grow older their physical activities become less. Studies likewise show that growth hormones and testosterone levels that helps in muscle development diminishes. And as this happens the muscles cannot contract as fast as before because â€Å"more fast-contracting (fast-twitch) muscle fibers are lost than slow-contracting (slow-twitch) muscle fibers (The Merck Manuals 2).† The lifestyle of an individual plays a major role in his overall health and well being. While there may be studies that show the lifespan of a person basing it on age, gender and race, the possibilities of beating the odds by properly taking good care of one’s self could actually beat the odds. An example of this is: when you start smoking at a young age, say at age 12 or 13, the probability of you acquiring a disease related to smoking is greater that those who smoked at a later age like 25. The explanation here is that at the age of 12 your respiratory system has not still been fully developed to withstand the bad effects of smoking. Thus, at that age most of your lung capillaries were already destroyed and your system is already pumped up with nicotine. Another example is: having a balanced diet and doing regular exercise. By eating properly you nourish your body with nutrients that it needs in order to perform daily activities. And by exerting you tome you muscles and strengthen your overall physique. But if you are a couch potato who simply wants to just lie around and eat junk food – then you could be a candidate for obesity and early stroke –

Summary of Michelle Alexander argument relative to origin of Jim Crow Essay

Summary of Michelle Alexander argument relative to origin of Jim Crow - Essay Example As a result, they were constrained to second grade jobs and opportunities such as being slaves or performing menial jobs for the whites. It follows that the form of segregation postulated and fronted took the holistic approach such that the places where the African-Americans lived was supposed to be of lower cadre or class comparative to the other white neighborhoods. Thus, it goes without saying that the limited employment opportunities of the African-Americans limited their economic empowerment and as a result they lived in poverty. This is so due to the fact that they were set to occupy low paying jobs which implies that their economic power was greatly reduced and as a result they lived poor lives. Accordingly, the current criminal justice dispensation acts as a racial tool to discriminate and control the African-Americans if the empirical evidence and statistics is anything to go by. It is critical to note and mention that the speaker in the New Jim Crow, Michelle Alexander outlines that Blacks get arrested for equal or lesser crimes as their white counterparts. For instance, she mentions that the â€Å"blacks are arrested for non-violent often drug related offence, the vary sorts that occur with roughly equal frequency in the middle class white community or on college campuses.† Equally important is that the kind of treatment that the African-Americans are subjected to in prison is second class.

Principles Of Auditing - Apple vs. Samsung Lawsuit Essay - 1

Principles Of Auditing - Apple vs. Samsung Lawsuit - Essay Example olen certain software and infringed patent as well as trademark while designing Galaxy line of mobile products (Chen, â€Å"Apple to Samsung: Stop Stealing Ideas†). Based on the above analysis, the essay tends to analyse the general story or the case of Apple vs. Samsung Lawsuit with respect to patent along with trademark infringement and stealing of certain software designs as well as features. The case relating to the lawsuit, which was filed by Apple, accusing Samsung to be involved in stealing its certain software and perpetrating trademark along with patent infringement, in the month of April’ 2011 and ended in the year 2013. Thus, with this concern, it can be asserted that the case has lasted for around 2 years and 8 months and at the end Apple was awarded with over $1 billion for the lawsuit filed against Samsung (Sandoval, â€Å"The ABCs of Apple v. Samsung†). One of the prime reasons or causes for Apple to file a court case not in favour of Samsung for stealing numerous chief iOS design elements and features that are utilised by the company at the time of making its Galaxy product line of tablets as well as smartphones. Apart from this, Apple claimed that Samsung has also stolen certain business ideas along with technologies of Apple while designing its iPad and iPhone product line. This is also a reason for Apple to file a lawsuit in opposition to Samsung in the year 2011, which lasted till the year 2013. However, on part of Samsung, it countersued Apple for the reason of violating a few of its patents or in precise being committed of patent infringement. Identifiably, both the two companies remained much concerned about what instructions the Judge will provide the jury relating to the lawsuit filed by both the companies against one another (Epstein, â€Å"These Are the 5 iOS Features Apple Claims Samsung Stole†; Sandoval,  "The ABCs of Apple v. Samsung†). After acquiring a brief idea about various causes or reasons of filing a lawsuit by Apple

DEFINATION OF SUSTAINABILITY PHENOMENON

DEFINATION OF SUSTAINABILITY PHENOMENON In todays world where populations are growing, where natural resources are stressed and where consumers expectations are expanding, sustainability is absolutely critical issue for our planet. Sustainability is a significant term for many disciplines and one of the important key for living. Then, it has become an important part of organizations with the effect of todays rapidly changed competitive business environment and surely the effect of globalization. Economic Sustainability Environmental Sustainability Social Sustainability Figure 1. Three dimensions of sustainability Sustainability can be described as a permanent ability.  Meaning in the science of ecology, diversity and productivity of the biological system is to ensure the continuity.  Today is a very popular sustainability concept, or fashion in the phrase sustainable growth, underground / aboveground resources, without jeopardizing their life opportunities of future generations to consume to sustain economic growth targets. In 1992, Sustainable Development was the main theme of the Rio Conference, later all the other United Nations conferences had been deeply affected and the basic principles of the UNs approach turned into the world Sustainability. According to the United Nations Environment and Development Commission definition in 1987, Humanity, future generations need to answer capability without jeopardizing the daily needs by providing development to sustain the ability to have. According to Nelson and Winter (1982, pg.5) sustainability adverts to a accumulated and persistent way of growth, at economic level- the economic sustainability or at company level- the business sustainability; an included growth way that provides benefits to people at different types of levels of social position, both within countries and all over the world the social sustainability; and a growth trajectory that recovers and protects the natural environment and is well balanced in terms of exploitation of natural resources- the environmental sustainability. According to all of these senses, sustainability can be related with the accumulative and path dependent nature of the innovation process. (Nelson and Winter, 1982) With regard to Tekeli (2001), sustainability is emerged in the environmental movement and has become widely accepted in the political process content and it is tried to be redefined as a moral principle. As determined in many academic studies, for humanity, the long-term prosperity and ease the situation related with the worlds natural balance and protection of natural resources usage responsibly. 2.2. HISTORY OF SUSTAINABILITY The concept of sustainability used for the first time in 1713 in order to explain economic use of forests by Carl von Carlowitz was put forward by a woodsman, much later it have been translated into English. The first form of sustainability, without consuming the essence of the forest, which grew up just sprinkling the cut, was expected to benefit from that. Todays sustainability thinking is also called three-legged model (triple bottom line / 3BL). The short-form of definition is, Sustainable development of the existence of the people with economic, environmental and social dimensions to the future. Sustainability is a kind of ideology that involves social life to economy, environment and atmosphere; can see the right to intervene, the world, people and life. As the area of interest and interfere with thinking, sustainability has unprecedented coverage area in history ever. In todays world of science is accepted by everyone. Therefore the appreciation of science to sustainability issues are expected to accept from everyone. 2.3. CORPORATE SUSTAINABILITY In recent years, there has been significant discussion in the business, academic, and popular press about corporate sustainability. This term is often use in some cases as a same meaning with other terms as especially with sustainable development and corporate social responsibility. In this part of the research, corporate sustainability and the relationship with other terms will be analyze. Sustainability has been defined as economic development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs (Brundtland, 1985). For businesses this includes issues of corporate social responsibility. In other words, corporate sustainability can be identified as meeting the needs of a firms direct and indirect stakeholders like shareholders, clients, employees, pressure groups and committees, without compromising its ability to meet the needs of future stakeholders at the same time. To achieve these objectives, companies must have to take into account and expand their social, environmental and economical capital base while contributing sustainability in the global business area. Recently, companies have become more sensitive to social issues and stakeholders interest to become better corporate citizens. Regarding this, the result for the companies that they should make significant changes for managing their social, environmental and economic impacts. Worlds largest, best-known organizations like Coca Cola, GE, Unilever, Procter Gamble are leading the world economy the way with taking into consideration social and environmental issues. The Corporate Sustainability Model describes the inputs, processes, outputs and outcomes to implement a successful sustainability strategy (Epstein, 2008). For Wilson, sustainable development corporate social responsibility stakeholder theory accountability are the four pillars of corporate sustainability (Wilson, 2003). The contribution of sustainable development to corporate sustainability is two folds. First, it helps to identify the issues that firms must concentrate like social, environmental and economic performance. Second, it provides social objective for companies, governments to work for same aim, ecological, social and economic sustainability. Nevertheless, sustainable development does not provide the important evidence for the reason that firms action should look like (Wilson, 2003). The importance of sustainable development will be examine in detailed in the following heading of the research. Figure 2: The Evolution of Corporate Sustainability DISCIPLINE UNDERLYING CONCEPT CONTRIBUTION TO CORPORATE SUSTAINABLE DEVELOPMENT SUSTAINABILITY Economics Ecology Boundaries of the subject matter and description of a common societal goal. Social Justice CORPORATE SOCIAL RESPONSIBILITY Ethical arguments as to why corporations should work towards sustainability goals. Moral Philosophy CORPORATE SUSTAINABILITY Strategic Management STAKE HOLDER THEORY Business arguments as to why corporations should work towards sustainability goals CORPORATE ACCOUNTABILITY THEORY Ethical arguments as to why companies shouldreport on sustainability performance. Business Law 2.3. SUSTAINABLE DEVELOPMENT The conceptual idea of sustainable development has become a long-term place. This concept has been formed as a result of many international organizations especially The United Nations intensive works. Especially since 1970, a lot of scientific research and conferences were held both globally, national and local levels. Every new study has contributed to the idea of sustainable development become conceptual. Aforementioned studies should be sort chronologically in this format; i. The World Conservation Strategy-WCS The concept of sustainable development is first used at the World Conservation Strategy. This is the first formulation of sustainability and it is more ecological approach. According to this approach, development policies should have three priorities (Soussan, 1992: 21-24). Soussan, J. G. (1992), Sustainable Development, Environmental Issues in the 1990s, A. M. Mannion and S. R. Bowlby (ed.), John Wiley Sons, West Sussex, England, ss. 21-35. Protection of ecological process. Sustainable use of resources. Preservation of genetic diversity. The World Conservation Strategy (WCS) is more focused on the physical environment.  This approach of WCS has been criticized by the anti-growth. (Soussan, 1992: 24) ii. World Comission on Environment and Development Report- Our Common Future (1987) Brundtland Report was formed in 1983 by the period of the United Nations Secretary Generals request and upon the proposal and headed by Norwegian Prime Minister Gro Harlem Brundtland and the participants from twenty different countries in The World Environment and Development Commission (WCED) and submitted to the United Nations General Assembly in 1987. The most detailed used definition of sustainable development was expressed by WCED report, Our Common Future (1987), as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. iii. United Nations Environment and Development Conference- Rio de Janeiro (1992) United Nations Environment and Development Conference was organized between 3-14 June 1992 in Rio de Janeiro, Brazil with the participation of 178 states. Rio Conference was adopted that Sustainable human development is at the heart of the case, consistent with the nature of every human being, the right to a healthy and productive life. With the Rio Conference, the scope of the sustainable development concept has greatly extended and has gained a place in the multi-disciplinary work area. iv. European Union 5th Action Program (1992) The most significant feature of this work is the first program that accepts local government as a coalition partner. (Hams,1994: 44-46). Hams, Tony (1994), Local Environmental Policies and Strategies after Rio, Local Environmental Policies and Strategies, Julian Agyeman and Bob Evans (ed.), Local Economic and Social Strategy Series, Longman Group Ltd, ss. 23-46. v. The Commission on Sustainable Development (1993) The purpose of the organization committee is implementing the principles which adopted in the conference, to strengthen the integration of environment and development issues for intergovernmental decision-making capacity. vi. The United Nations Conference on Human Settlements-Habitat II (1996) The concept of sustainable development followed in the historical course, The United Nations Conference on Human Settlements-HABITAT II had an important role. Istanbul Declaration and Habitat Agenda have both adopted in the Habitat II and the concept of sustainable development with a fairly close relationship between human settlements are discussed in detail. Sustainable development process based for many years before, however, it has been in the worlds agenda, widely after 1987 Brundtland Report and a lot of research, conferencing and meeting topics to be continue to be the subject. Sustainable development, the Brundtland Commission defined differently, although described in different ways by different authors during the 25 years.  There is no doubt that, this identifies the most common and accepted definition as a partner in this field, has described the 1987 Brundtland Report. With the words of Harlem Brundtland (1987) sustainable development refers a development that meets the needs of the present without compromising the ability of future generation. This comprehensive report is published by United Nations. After a long period of study, the commission headed by Harlem Brundtland published Our New Common Future: Report of the World Commission on Environment and Development (Brundtland, 1987). Coverage of the report was almost unique by its comprehensiveness; it covered numerous serious global issues like food security, population pressures and human resources, energy supply alternatives, species and ecosystem protection, industrial production and efficiency and peace security issues (WEC, 2001). According to the report, by over-exploiting resources societies may damage their capability to meet the needs of their future generations. The report noticed that, until recently, interventions of human society on environment were small in scale and their impact was limited. However, parallel to industrial and demographic trends observed in recent decades, these interventions have become more constitutional in scale and impact. Sustainable development is a concept that includes society, environment and development and all matters related to complex relationships with each other. In other words, sustainable development is a way of upgrading economic growth and the level of welfare with protecting the environment and quality of life of all people on earth. Increasing world population and its consumption rate, with rapid development in technology in the industry for increased production and environmental pollution hazards has led to the destruction of natural resources. In fact, until the middle of 20th century, the definition of sustainable development covers only environmentalism and nature preserve. The relationship between humans and the environment has always been throughout history, will continue to be. Especially 19  century industrial revolution which occurred in 19th century, these relationships have increased even more and human activities found more damaging for the nature. This fact has not escaped the attention of scientists and in this field has revealed the need for measures to be taken. Starting establishing in the late 19th century early 20th century of some associations and ongoing community of human natures the main objective was to prevent these losses. 2.4. THE ROLE OF MULTINATIONAL COMPANIES IN SUSTAINABLE DEVELOPMENT Become the most important actors in the globalized world, multinational companies can be defined as companies that have operations in several countries and provider of benefits from international manufacturing (Aribogan, 1996). The term multinational corporations first occurred in 1960 Lilienthal used it to imply to such corporationswhich have their home in one country but which operate and live under the laws and regulations of other countries at the same time.(Kobrin, 2002) When we look at the period 1970-2000, massive growth of multinational corporation activities can be seen. In 1970 only 7000 Multinational Enterprises were existed in worldwide. In 2000 this score picked up to with 63,000 parent firms to totally 690,000. (UNCTAD,2000). Multinational enterprises have been expanding not only numerically also financially. Total sales of the largest 100 multinational enterprises increased from $3,2 trillion to almost $8,4 trillion (World Resources Institute, 2003). As a result, due to their power and capacity, multinational companies usually can affect the domestic policy of host developing countries. Sustainable Development can not be ignored in studies about management science and theory. (Galdwin et al.,1995). Over the last few years, the number of articles and projects about global implications of sustainable development has significantly increased (Banerjee, 2002). Because of increasing ratios of academic researches, debates abound among the basic players in the economy is multinational companies. These enterprises operate worldwide and they are strictly committed to foreign direct investment (Mclntyre, et al,2009). Multinational companies play a significant role in the generation of sustainable development strategies. Multinationals inflict dynamic and complicated strategic processes that consolidate social phenomena in different ways like social, economic, cultural and legal aspects of these phenomena influence each other (Mclntyre, et al,2009). Through to the incredible increase of knowledge related with sustainable development strategies and growing importance of multinational companies, it is necessary to review last few years research process. In a global context multinational enterprises had an slightly increasing importance till these years. Many studies have examined the role and importance of Multinational Enterprises in sustainable development in developing and underdeveloped countries. These studies identified that a variety of economical, social, political and legal situations in the host country may pick up or slow down the progress of sustainable development process. For instances, researchers highlight that multinational enterprises have a crucial role at the beginning of this process because they are decision-makers in countries. On the other hand, environmentalists are generally dejected the addition values of Multinational Enterprises especially about protecting the natural environment in host developing countries (Gafaru, 2006). Because of their exigent need for employment occasion, many low-income countries are usually obliged to organize their regulations about environment flexible, to attract foreign investors. According to Gafaru, developing countries are likely to be a haven for pollution intensive industries of Multinational enterprises. Rasiah (1999) also pointed that, the reason of the inferior machinery transferring from multinational firms to Malaysia is the countrys incompetent and lower environmental standards and regulations. Likewise, Blackman and Wu (1998) obtained important reinforcement. They claimed that foreign investment in electricity formation in China increased energy performance and reduced perilous emissions. Neoliberal researchers claim that multinational companies are the key issue to success sustainable development with transfer of new and innovative technologies. Technological development is a significant element for conserving the natural environment because development of technology may help in the manufacture of products which are environmentally-friendly to use. However, the current global trade and investment policies do not require from multinational firms to create new, modern and environmentally-friendly technologies in host countries (Gafaru, 2006) 2.5. IMPORTANCE OF SUSTAINABILITY There are four main reasons why sustainability has an urgent attention for these years; Regulations Community Relations Cost and Revenue obligations Societal and Moral imperatives Government regulations and industry codes of conduct involve that firms must increasingly address sustainability. On the other way, the general society and activist are becoming increasingly aware of sustainability and impacts to society and the environment. A good performance on sustainability has a positive effect on improving community relations and business performance. Sustainability can also create financial value for the corporation through developed incomes and lower expenses. In other words, managing sustainability is definitely a perfect business decision. Societal and moral imperatives have an impact on environment and for this reason companies have a responsibility to manage sustainability. An individual interest for social and environmental impacts and their social and moral imperatives has led companies to include sustainability in their strategies. (Epstein, 2008) 2.6. SUSTAINABILITY REPORTING Sustainability reporting is the implementation of being responsible to internal and external stakeholders as related to the corporate performance measurement explanations with the aim of sustainable development goals. Sustainability reporting is a broad term used synonym with Corporate Responsibility Reporting that is also used to identify economic, environmental and social impact reporting . In a sustainability report, the reporting of sustainability performance assessment of institutions should be balanced with both positive and negative contributions. Sustainability Reports are generated by GRI (Global Reporting Initiative ) Reporting framework and cover reporting period that have the institutions commitment, strategy and management approach that has emerged in the context of the implications. In other words, Global Reporting Initiative (GRI) is a network-based organization that has pioneered the development of the worlds most commonly used sustainability  reporting framework and is committed to its continuous  improvement and application worldwide. (www.globalreporting.org). From the beginning of GRI in 1997, it has developed in over 70 countries. The main reason of this growth is admittedly a bounce of the coming age of sustainability reporting. In ten years over 1000 companies announce the use of the GRI Guidelines in their sustainability reports. According to King, sustainability reporting has become critical for companies. It is important for companies to build the trust and confidence of its stakeholders. Basis and Guides ve Sector Effects Framework of Report Standard Explanations What to Report? How to report? Problems Figure 3: The Framework of GRI Reporting Consequently, GRI reporting has a significant importance for the companies because it provides to evaluate the sustainability performance with laws, rules, regulations, performance standards and voluntary interventions. It is also important to show how the company affect the expectations about sustainable development and how effected. Multinationals use GRI for comparison the performance in the company and with different institutions

Ireland :: essays research papers

The Northern-Irish conflict Kort om konflikten i Nord-Irland. The Northern-Irish conflict dates back to not only one, but probably several historical incidents. 1170 In 1170, Henry 2 of England attempted to attach Ireland to his kingdom. He did not succeed, but established control in a small area outside Dublin. For the remaining Irish clans, England now became their major enemy and threat, against their customs and way of life. 1609 By the end of Queen Elisabeth’s reign, military conquests had established control in most parts of Ireland, with the exception of the northern province of Ulster. The Ulster clans had succeeded in creating an effective alliance against Queen Elisabeth’s armies, but was eventually defeated and brought under English rule. English colonists settled in these areas and by 1703 less then 5 per cent of the land of Ulster belonged to Catholics Irish. The native people of Ulster remained in the conquered areas, but were gradually expelled from the land that they used to own. The result of the settling of Ulster was the introduction of a foreign community, which spoke a different language, represented another culture and way of life. In addition, most of the newcomers were Protestants, while the native Irish were Catholic. This probably added a new dimension to the conflict. The next two centuries, differences between Protestants and Catholics increased. The Irish monarchy, parliament and government based in Dublin, enforced several new laws against Catholics. In 1801, in an attempt to increase the direct control of Ireland, the Irish government were abolished and it’s responsibilities taken over by England. During the 19th century several movements tried overthrowing the new government. Some using legal measures and some uses physical force to achieve their goal. During Easter week an armed rising attempted to overthrow the government, but failed. Their leaders were killed, creating sympathy for the IRA and Sinn Fein, its political wing. In the 1918 election, Sinn Fein replaced the old Irish parliamentary parties, and established its own Irish parliament. The following War of Independence between Britain and the IRA was eventually ended by a treaty signed in 1920. The treaty also confirmed the northern counties of Ulster as protestant land. Now, roughly speaking, the Catholics lived in the southern parts of the country and the Protestants in the northern. 1969 By the 1950s there were growing signs that some Catholics were prepared to accept equality within Northern Ireland. This, despite of the unfair treatment they had received from the Protestants during the last decades.

Seeing The Vessels Of The Retina :: essays research papers

Seeing the Vessels of the Retina Have you ever seen a doctor look into a patient's eye with an instrument called an "ophthalmoscope"? The instrument lights up the inside of the eye and magnifies the vessels of the retina in the rear of the eye. This gives the doctor an idea about how healthy you are as he looks at all the vessels in the back of your eye. HYPOTHESIS I wanted to know if a person could see the blood vessels in the back of their own eye without using the instrument that the doctor uses in the eye exam. I am really interested in eyes because I have an uncle who got in a car accident and now he is blind. I hope someday doctors can help all those who are blind to be able to see. I guessed that a person could not see the blood vessels in the back of their own eyes. EXPERIMENT My experiment was not about the tiny blood vessels that you can easily see on the surface of the eye. It's to do with the larger vessels All I had to do was take a person into a dark room with my flashlight. I had them cover their left eye and look down at the floor with their right eye. I held the flashlight up towards the ceiling under their right eye, but they kept looking at the floor, not the light. RESULTS I am writing down what everyone recorded for me. I am first: JOSH: I could see black blood vessels with orange in the background...it looked like a lot of dead tree. BRENDA: The blood vessels resembled jagged lighting bolts or trees in the winter time. LAURA: I saw crooked lines that didn't stand still, but kept changing. DARWIN: The image appeared to be in front of the body and quite enlarged. I found that it takes practice to see this. BRYAN: Sometimes your eye gets tired before you can successfully do this, so you may have to use the other eye or take a rest and try it again.

Barbie Doll: Society’s Whims Are Not To Be Fulfilled

In the poem â€Å"Barbie Doll,† author Marge Piercy utilizes four well-developed stanzas to depict a scornful view of American society. Applicable to all time periods, â€Å"Barbie Doll† narrates the short-lived life of a young girl despised by society for her appearance. Barbie Doll is like a fairytale, full of plasticity, fakeness, and fantasy. However, unlike a fairytale, â€Å"Barbie Doll† ends with society applauding the funeral of a princess that was torn apart into pieces and then worshiped. Written with varying tones of sadness and depression, vivid imagery, and compact concrete details, â€Å"Barbie Doll† presents a fact that society for centuries has blinded from view. Women, from the development of civilization to present-day modern America, have always endured oppression and humiliation from a patriarchic society. In â€Å"Barbie Doll,† the young girl is repressed by society for her â€Å"great big nose and fat legs. † The society in which this young girl lives views a â€Å"perfect† woman as one who possesses flawless beauty, helps children grow, cooks food, and irons clothes. In fact, society is so intent on morphing young girls into motherly, selfless, and sympathetic individuals that they were only allowed to play with â€Å"dolls that did pee-pee and miniature GE stoves. † Despite being â€Å"healthy and intelligent and possessing strong arms, abundant sexual drive, and manual dexterity,† the young girl is seen by society as incomplete, and abnormal. It is because of this continuous repression that the young girl’s â€Å"good nature† runs out. She herself loses faith in her appearance as society mocks and mocks and mocks her looks. Only when the young girl finally killed herself by â€Å"[cutting] off her nose and her legs],† and was laid in a fake casket with a fake dress and a fake nose, did society finally applaud the â€Å"true† beauty that this young girl possessed. Men want women to have â€Å"perfect† bodies and â€Å"perfect† faces; as a result, the young girl in â€Å"Barbie Doll† sacrificed herself to society’s demands. It is this fake perception and these fake ideas, this idea of perfection that gives â€Å"Barbie Doll,† a term applied in our world to display â€Å"plastic perfection,† its title. Tone also plays a crucial role in â€Å"Barbie Doll. † Each stanza begins heartily nd subtly and ends with a blunt phrase that leaves shock in the reader’s mind. For example, the third stanza starts off like a normal fairytale, detailing the setting in which the protagonist lives. However, when this fairytale approaches its final resolutio n, it takes an entirely different turn; abruptly moving from an ideal, perfectionist world into a world of darkness and misery, the fairytale turns into reality. This repeated undulating motion of tone allows the reader to understand the young girl’s dilemma. The young girl, like the tone of the poem, is wading through a wave of emotions. She does not know whether society is telling the truth about her beauty or if she really possesses such unattractiveness. In a way, she is stranded between a tidal wave of repression sent by society and a wall of concrete built by her conflicting emotions. The young girl can neither swim away nor stand back; she can only surrender herself to society. The young girl possessed all characteristics any person in the modern world of today would value. However, society shunned her thoughts into a black hole and essentially transformed her mind to think contradictory to itself, like the idea of doublethink in 1984. Continuous blames upon the blemishes of her appearance and the insurmountable pressure from society were far too much for her to bear and as a result, she snapped. The last stanza of this poem gives the final say to the main idea. Despite the extent to which the young girl went to satisfy her peers, society only viewed the young girl with passion after a â€Å"turned-up putty nose† was placed upon her face. Placed in a â€Å"casket [made of] satin,† the young girl seems to have finally obtained the respect that she had wanted all of her life. Never did society satiate at the sight of a living, perfectly healthy person but instead society itself received satisfaction only when the young girl was created into a flawless toy or a â€Å"Barbie Doll. † Ironic as it may seem, the only option left for the young girl to obtain happiness was to face the saddest event in one’s life, death. It is for this reason that the young girl felt â€Å"consummation† only after her death. In her mind, it was a happy ending, freedom from the tortures that society had presented before her. â€Å"Barbie Doll† emphasizes that we as individuals should not allow others to judge for us but we ourselves should be the judges. Taking the young girl as an example, by letting society judge her beauty, the young girl became tangled into the web of society’s harsh words. These words were so sharp that the young girl’s entire state of mind was altered to think of herself as inferior and imperfect. If we allow others to judge for us, then we may very well end up in such a drastic situation. Society can lead a person to become unstable; that person can lead himself to become a doll, a plastic doll full of lies, without feelings, and without hope, a â€Å"Barbie Doll. †

Advanced Management

There is no ambiguity in saying that advanced management is a plan, ploy, position, pattern and perspective as it balances internal progressions of organizations with external factors. The overall strategic management of organizations is indivisible from strategic management of relationships, usually the accountability of the public relations or communication department.Strategic management rivets taking decisions and actions that resolve long-term organizational performance. The process comprises strategy formulation, completion, appraisal, and control. It underlines monitoring and assessing environmentally generated opportunities and restraints in light of organizational strengths and weaknesses.Essentially, advanced management is a vehicle for giving forward-looking leadership concerning the most essential issues of concern to an organization and its surroundings in a very determined, efficient, and valuable manner.At the heart of the progression is â€Å"the communal management of a strategic agenda that transforms as an organization's problems and opportunities transform. Effective advanced management is a core form of strategic management needs intensive, continuous, and collective concern of senior management† (Eadie and Stein bacher, 1985, p 425).The purpose of strategic management is to help formulate, implement, and evaluate cross-functional decisions in such a way as to assist the organization in achieving its long-term objectives. The strategic management process is seen as â€Å"an objective, logical and systematic approach for making major decisions in an organization† (David, 1997: 6) in which both analysis and intuition have a role to play.Another accepted perspective (Pearce and Robinson, 1997) emphasizes information flows through interrelated stages of analysis. It implies:The interconnectedness of all process components;The sequential character of strategy formulation and implementation;The necessity of ongoing feedback to asses s the success of strategies as they are implemented;The need to regard strategic management as a dynamic system (components of the process are constantly evolving; formal planning must â€Å"freeze† them to achieve its aims).http://www.ic.polyu.edu.hk/esh/KB/management_strategic/Koch(1999).pdf.Advanced management entails the configuration of a strategic management group to give leadership for the process. Characteristically, the framework of this group will comprise the C.E.O., top-line managers, and key executive staff members. In a small organization, for example, the strategic management group might comprise the mayor or the city manager and the heads of numerous operating departments.It is the responsibility of the advanced management team to give the configuration for developing and modernizing strategic plans and for guiding their realization in all areas. As advanced management is a continuous process, the strategic management group must meet on a usual basis to confer strategies, monitor development, evaluate efficiency, and generally sustain a shared focus on the strategic agenda.This comprises identifying newly promising strategic issues, estimate problems and opportunities as they develop, adapting strategies, and giving direction and control over completion plans to preceding the strategic agenda efficiently. Sporadically, it may consequence in the development of new strategic initiatives.The business environment has transformed drastically since the advent of internet. Business organizations have undertaken extreme restructuring by modifying their means of communication and synchronization of work activities. Internet has made it promise for companies to work on a real-time basis, whereby products and services are conveyed to the right place at the right time.Since then, internet has propagated and has undergone significant improvements. Costs have sustained to decline as these new technologies have emerged. A business not supported by a ne twork of computer systems (primary information technology) is more or less destined to fail, since it will be incapable to compete efficiently in today's complex and dynamic environment.Companies are not the only ones who have gained from advances in modern information technology. Consumers and interest groups have created strategic alliances and now capable to coordinate their activities as well as exchange ideas and thoughts through a number of database and network systems.For instance, owners of personal computers can subscribe to a computer network and without difficulty retrieve information on the products and corporations on line. Such information can also without problems be transmitted to other users.This huge use of internet by both consumers and companies affects, but the way business is run today. These consumer strategic alliances know no geographical limitations; oftentimes, they are global in nature, particularly among the industrialized nations.As companies can get in enormous profits from the better coordination, greater product elasticity, improved quality, leaner production, and more time-based competitiveness that internet offers, they also facades the threat that can come from these consumers' strategic alliances. For instance, corporations can no longer ignore consumer demands for constant product quality, reliability and respect for the environment, or timely delivery of services.As we move toward more and more advanced technologies, the labor force must be retrained. This training must not only expose workers to the technical matters adjoining the new process but also to the new focus of the organization.They have to be made responsive of the importance of advanced technology in improving work methods and in remaining competitive. Employee compulsion to the new process is imperative.Advanced technology by itself adds little or no value to an organization. There should be organizational as well as employee dedication to exploit the techno logy to the maximum. For instance, with ever-increasing use of computer-integrated manufacturing systems, and the stream of technical documentation that accompanies it, employees have to be skilled of recognizing the critical information at the right time.Once that information is recognized and properly interpreted, there must be an organizational dedication to use the information to make better decisions. Without this potential, the organization cannot take advantage from internet.Advanced management, therefore, will persist to be a critical factor in the survival of any organization. We sum up the influence of information technology on human resources as follows: ·Internet transforms the mode of communication and work processes. ·Custom or standardized operations are replaced with skilled and multi-skilled workers. An extremely trained labor force is desired to manage internet. ·Worker motivation and satisfaction might improve since workers are no longer restricted to routin e operations, enjoy management powers, and can contribute to developments in their work processes.Internet also has an impact on the organization itself, as follows: ·Organizational reformation is required. This reformation makes the organization flat. Decision-making powers are decentralized. ·Communications are better and the organization is capable to make timely responses to its environment. ·Introduction of new products and services is improved and varieties of products can be efficiently introduced and marketed by the organization. ·The organization is competent to improve its efficiency, quality, and competitiveness.Today's advanced technology can, conversely, easily become a basic technology. A rapid increase of internet also brings rapid obsolescence of earlier technologies. Policies concerning internet must not be static; they must keep evolving. Stalk (1988) points out that â€Å"competitive advantage is a persistently moving target . . . The best competitors, th e most thriving ones, know how to keep moving and always stay on the cutting edge.†

Analysis of the Fashion Industry Essay

Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity, and even of culture itself. Everyone wears clothing and inevitably participates in fashion to some degree. However, it would be an understatement to say that fashion influences just clothing; in fact, to be very precise fashion influences almost every aspect of our daily life. More often than not, Fashion trends are a reflection of the political, social and economic changes and developments around us. Fashion is an important part of not only arts but maybe even more of economy. At first glance only the aesthetic aspect of it is visible with the beauty, amazing creations and materials. But if one looks more carefully, the whole highly developed and profit producing industry lies behind this glitter. The fashion industry consists of four levels: the production of raw materials, principally textiles , leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit. Not only The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world, but also The Business of Fashion is an essential daily resource for fashion creatives, executives and entrepreneurs. Selling is the final activity of business .In order to survive , the ability to sell has a great portion of importance among other business abilities. The fashion industry is rather a very sensitive industry toward changes in the cultural , social and economic factors . It is relatively harder or more complicated to understand why a product of a fashion industry sells while others are not. Companies perform various efforts to enhance their selling capabilities. Conducting a marketing analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The analysis is used to define both the unfavorable and favorable factors and their impacts on goals of the business. The fashion industry, which is very volatile, is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. Fashion marketing is based on the identification of market trends which are used to analyze, develop and configure related marketing strategies and promotional activities for fashion products. Fashion marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potential customer of clothing and related products and services in order to meet the long term goals of the organization.The very nature of fashion, where change is intrinsic, gives emphasis to marketing activities . Essentially fashion marketing is composed of elements of fashion designing and marketing management which are combined together to develop a comprehensive marketing plan for fashion products. This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution. In order to be successful fashion marketers have to be future oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products . Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends. A myriad of factors define the fashion retail market, namely the interactions among fashion companies and the interaction between fashion companies and the consumer. The retailers seem to have the most power in defining the market as they possess the power to market goods at prices desirable to them. However, the market price is in fact also determined by consumers. According to basic economic theory, the price of a good is determined by the demand by consumers and supply of the good by the producers in the economy. Especially for the fashion retail market, fashion trends are forecasted by analysing results of consumer’s emotions towards the previous trend. Hence, consumers do play a vital role in forming the fashion retail market as well. Consumer culture or consumerism, is â€Å"the theory that a progressively greater consumption of goods is economically beneficial†. Fashion creates a desire for ownership. Coupled with mass media and advertising, market makers sell lifestyles and consumers consume such products and lifestyles in hope for upward mobility in the social hierarchy. This creates a culture of hedonism through the impression that one can purchase a status and in turn, ‘happiness’. As such, this new consumer culture lays the foundations for consumption, and demand and supply, of fashion in a society. However, fashion comes and goes and is never constant. But with the ever changing trends and fashion, we see that people have to constantly buy and consume new goods and services to stay in fashion. The frequent renewal of fashion in our capitalistic society makes it an effective marketing strategy as the constant updating of ‘trends’ and the human desire to fit in keeps the fashion industry alive. The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold world-wide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.By any measure, the industry accounts for a significant share of world economic output. There is no doubt in the importance of fashion as an industry branch. The amount of money it produces and the number of people it employs makes it a very significant area in the world of economics. On the other side economic situation and changes within it also leave trace on fashion industry. Being so closely entwined any detailed analysis cannot be done without observing both